Joy City Mall: Big Data Analytics Drives Commercial Success


China’s bricks-and-mortar shopping malls have come under significant pressure in recent years. Despite strong economic growth and rising consumer demand, China faces severe overcapacity of its physical retail space. This is chiefly due to the growing popularity of e-commerce — as of 2018, nearly 33% of all sales in China took place online. These debt-laden
Source: Knowledge @ Wharton

Joy City Mall: Big Data Analytics Drives Commercial Success