Denise Lee Yohn, author of “Extraordinary Experiences” and “What Great Brands Do,” explains what we can learn from retail and restaurant brands. Source: Ideacast 503: Marketing Lessons for Companies Big and Small
Amy Bernstein, editor of HBR, offers executive summaries of the major features. Source: Ideacast 502: The Condensed January-February 2016 Issue
Working on a startup? Have a 800 pound gorilla you’re trying to disrupt? That’s awesome. But here’s a tip: Don’t talk about disrupting them. The first rule of disruption is: You do not talk about disruption. Why is this so important? Why shouldn’t you declare to the world (and the tech press) that Read more about The First Rule Of Disruption[…]
Lagers can be more interesting, quicker, and easier to brew than they are often given credit for! Every time I brew a lager I find myself drinking it faster than I realize. Kicking the keg when in my mind it is still half full. The cleanliness of lagers showcases malts, hops, and other ingredients Read more about Tmavé Pivo (Czech Dark Lager)[…]
The video was beautiful. Obviously professionally produced, it highlighted the space the company had set up for innovation. Drone footage showed an open space replete with sticky notes. A 3D printer whirred in the background. A foosball table was involved. Clearly, money was being spent. But further investigation showed that the video was nothing more than Read more about How to Tell If a Company Is Good at Innovating or Just Good at PR[…]
In every issue, we feature a conversation with someone who’s been wildly successful outside the traditional business world. This time, it’s an astrophysicist. Source: Ideacast 501: Life’s Work: Neil deGrasse Tyson
Too many homebrewers are overwhelmed by recipe design and as a result stick to kits. While kits can produce solid beers, writing your own recipe means you can tailor the beer to your tastes exactly. Many brewers just don’t know where to start, how to select ingredients, and the way everything fits together. This Read more about Design a Beer Recipe in 10 Steps[…]
There are always new hop varieties, malts, and yeast strains begging for the attention of brewers. While it is fun to brew with each, better results often come from repeated use of a smaller subset of ingredients. Of the three, yeast occupies a unique position in that it can provide homebrewers a true house Read more about House Culture Saison Tasting[…]