Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making.…Read More Source: Knowledge @ Wharton The Marketing Psychology Behind Celebrity Endorsements
In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile goals.…Read More Source: Knowledge @ Wharton It’s Not You — It’s Your Goals: Knowing When to Quit
The use of artificial intelligence and specifically generative AI is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he’s led as an AI-first company for several Read more about Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech[…]
Strategy is about making the future happen, not just reacting to it, according to author Gary Hamel. And with generative artificial intelligence, senior leaders suddenly wield an awesome new tool to change the fortunes of their organizations. The promise of generative AI is more than just a sweet hack to boost productivity and streamline Read more about How Generative AI Changes Strategy[…]
One of the first things we learn about people is what they do for a living. But the link between work and identify has moved far beyond that, especially in certain industries, geographies, and cultures. Many of us put everything we have into our jobs, expecting our careers to fulfill us. Author Simone Stolzoff Read more about Stop Looking for the Perfect Job[…]
Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in the current economic environment.…Read More Source: Knowledge @ Wharton Should I Pay Off My Mortgage Early in This Economy?
Read just about any business history and you realize just how much a firm’s success depends on its culture. Without the right culture, you can’t have successful innovation. You can’t compete successfully. You can’t thrive over the long term. So, if you want to lead your organization into a future that features generative artificial Read more about How Generative AI Changes Organizational Culture[…]
Wharton’s Wendy De La Rosa talks about her research on how education and successful interventions can improve financial habits.…Read More Source: Knowledge @ Wharton Financial Literacy Month May Be Over, but the Message Isn’t
HubSpot CMS is a marketing-focused content management system that’s an excellent choice for marketers and creative professionals of any skill level. It’s an all-in-one platform for building websites and managing content that’s optimized for conversions and simple enough for first-timers to pick up and use easily. If you’re looking for a fast and easy Read more about HubSpot CMS Review[…]
You don’t have to be a famous author to suffer from writer’s block. We all can get stuck in our thought processes and mired in our actions. That’s true for leaders and managers as well, explains Adam Alter, a marketing professor at the NYU Stern School of Business. He has studied how people hit Read more about Breaking Through When You Feel Stuck[…]