Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this Read more about Conversion Optimization[…]
As it enters its latest phase, China’s Belt and Road initiative is facing pushback by partner countries that fear it could lead to unsustainable debt. Source: Knowledge @ Wharton China’s Belt and Road Initiative: Why the Price Is Too High
Investors and managers need more than just reams of information to make good decisions — they need to know which data are important and how to use them, Wharton research finds. Source: Knowledge @ Wharton How Big Data Can Inform Investment Decisions
Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may Read more about 680: How China Is Upending Western Marketing Practices[…]
Consumers are mostly happy with their jobs and personal finances, but many remain cautious about spending, say experts at the Conference Board. Source: Knowledge @ Wharton Is Global Consumer Confidence Peaking?
Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social Read more about Social Media[…]
Expectations are riding high for the next generation of wireless technology, but is 5G ready to compete with wired broadband networks? Source: Knowledge @ Wharton The Promise and Pitfalls of 5G: Will It Kill Cable?
Overly loose mortgage standards are not exactly making a comeback, but some loans today are close to regulatory guardrails. New Wharton research offers a tool that can help regulators know when things may be going too far. Source: Knowledge @ Wharton Preventing the Next Housing Crisis
Patrick McGinnis, creator of the term FOMO, engages business leaders, entrepreneurs, politicians and more about the paths they’ve taken in life – and what they’ve let go of. In this episode, he speaks with Zola CEO Shan-Lyn Ma and Female Founders Fund co-founder Anu Duggal about how women are driving diversity in the start-up Read more about HBR Presents: FOMO Sapiens with Patrick J. McGinnis[…]
Algorithms hold great promise for medical advancements. But two Wharton researchers warn it takes careful methodology and strong regulation in order for AI to boost patient outcomes. Source: Knowledge @ Wharton Can Algorithms Diagnose Disease Better Than Doctors?