There’s a need for better access to medical technology in the region—a forward-looking approach will help companies reach more patients. Source: McKinsey Meeting growing Asia–Pacific demand for medical technology
There are many paths to becoming a great marketer. Even more so, there are tons of different roles that marketers excel in. There’s a great degree of flexibility. Take your education as an example. Did you go to school to get a marketing or business degree? There’s a good chance you didn’t, but you still Read more about Modern Online Marketing Education: 18 Courses and Resources[…]
The authors of Connect: How Companies Succeed by Engaging Radically with Society explain why organizations must look beyond corporate-social-responsibility initiatives to truly engage with consumers and communities. Source: McKinsey How companies succeed through radical engagement
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for Read more about 75 Content Marketing Tools You Can’t Live Without[…]
The French food and water company Danone has a history of environmental awareness. In this interview with McKinsey partner Clarisse Magnin, CEO Emmanuel Faber discusses his commitment to resource efficiency. Source: McKinsey Toward a circular economy in food
Job interviews can feel more like a stylized ritual than a normal conversation. Esquire writer and journalist Cal Fussman, who’s interviewed scores of people from Mikhail Gorbachev to Jeff Bezos to Dr. Dre, gives us his advice, from how to build trust with a subject to getting an honest answer to a tough question. Read more about 512: The Art of the Interview[…]
Soaring flows of data and information now generate more economic value than the global goods trade. Source: McKinsey Digital globalization: The new era of global flows
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend. Source: McKinsey Cross-border e-commerce is luring Chinese shoppers
Companies often complain about the unrealistic expectations of millennial workers, but heeding their call to action can improve the work environment for everyone. Source: McKinsey Millennials: Burden, blessing, or both?
A new report finds that applying circular-economy principles could dramatically reshape the economics of this workhorse of the global economy—and help the environment. Source: McKinsey Rethinking the future of plastics