There are two sides to conversion optimization. The first one is the one that’s in the open. You perform tests, measure activity, and choose the winner that will yield a better conversion rate for your business. The conversion rate might be for opting in to an email list, buying products, or signing up for a Read more about 4 Conversion Rate Optimization Tactics That Hurt You in the Long Run[…]
Leaders of high-intensity, high-performing organizations are beginning to recognize the important effects of mindfulness, exercise, and sleep on the body—and the brain. Source: McKinsey The art and science of well-being at work
There are some brewers who see almost all of the possible drinkable beers neatly fenced in by established styles. Most on a continuum like mild, to brown ale, to porter, to stout with no spaces between. The only places not bounded by styles being the willful targeting of gaps, for example a Pilsner dyed Read more about Czech-Baltic Porter[…]
I’m doing an “Ask Me Anything’ (AMA) session on Product Hunt tomorrow (Tuesday, Feb 23rd, 2016 at 10 am PST, 1pm EST). Would love for you to sign-up early, because I’m insecure, egotistical and I want to impress Ryan Hoover. Would love for a decent number of people to sign-up. Or an indecent Read more about 10 Questions I Hope I Don't Get Asked During My Product Hunt AMA[…]
Do you hate the phrase “getting inside your reader’s head?” Although you know you are supposed to be able to do it, you don’t have any specific instructions on how to do it. Of course, it’s important to understand your current readers and those you are trying to attract with your content, but that’s one of the hardest Read more about 8 Tools That Will Help You Get Inside Your Readers’ Heads[…]
The CEO of D-Wave Systems, Vern Brownell, explains how quantum computers are poised to solve important problems in industries ranging from financial services to medicine. Source: McKinsey The growing potential of quantum computing
Semiconductor companies have much to gain through M&A if they can overcome their misconceptions and upgrade their execution strategy. Source: McKinsey Winning through M&A? Deal making in the semiconductor sector
Semiconductor companies can help take ADAS applications to a new level—provided that they are ready to embrace change. Source: McKinsey Advanced driver-assistance systems: Challenges and opportunities ahead
By taking a new approach to sales-channel strategy and execution, semiconductor manufacturers are unlocking significant value from distribution. Source: McKinsey Creating mutually beneficial partnerships with distributors
As a marketer, you always want to be ahead of the curve. The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet. One of the current tactics that fall into that category is the use of video in advertising. Very few Read more about How to Improve Your Revenue Using Video Ads[…]