It’s the aim of most marketing and sales efforts: Conversion. All your work is designed to get visitors, leads, and even customers to take the next step. Getting them more involved with your brand and products is necessary to drive sales. There are obviously many ways of doing this. Blog posts, emails, e-books, and more. Read more about Get More From Landing Pages: 6 Ways to Use Them More Effectively[…]
The potential of digitization is well understood, yet healthcare systems are struggling to convert ambition into reality. Here’s what we recommend. Source: McKinsey How healthcare systems can become digital-health leaders
Netting 12 gallons of wort from each brew day I’ve had to get creative with my recipes and fermentation (parti-gyling, staggering hop additions, and doctoring). This split batch of Pilsner and Saison was pretty straight-forward, identical worts (including dry hopping) with two diametrically-opposed yeasts: one a lager (WLP800 Pilsner Lager), the other a Belgian Read more about German Pilsner and Brett Saison (Same Wort)[…]
Management books and commentaries often oversimplify, seldom providing useful guidance about the skills and behavior needed to get things done. Here’s a better reading list for leaders. Source: McKinsey Getting beyond the BS of leadership literature
Emma Seppälä, Stanford researcher and author of “The Happiness Track,” explains the proven benefits of a positive outlook; simple ways to increase your sense of well-being; and why it’s not about being ecstatic or excited all the time. Source: Ideacast 507: Being Happier at Work
I often daisy-chain similar batches by harvesting the yeast from one and repitching into the next. While this can be convenient and cost-saving for any strain, it is especially valuable for 100% Brettanomyces and lagers where the pitching rates are higher than ales. After brewing this tmavé, I wanted to brew a brighter and Read more about Saphir-Hopped Pilsner (and Saison)[…]
You spend a lot of time reading blog posts and e-books to learn how to market your business more effectively. So, why isn’t it working? Sure, you might be getting some traffic, maybe even a few sales, but are you getting a stream of both that’s growing steadily? If you’re like 95% of business Read more about A Recipe for Failure: 6 Mistakes Marketers Make When They Copy Tactics[…]
Improving operations and client experience in B2B organizations is hard because they rely so heavily on highly skilled experts. But those experts can also be the source of a solution. Source: McKinsey Transforming expert organizations
The key to combating high unemployment among young people globally is forging stronger connections among employers, education providers, and youth themselves to build skills that lead to entry-level jobs in growth sectors. Source: McKinsey A hands-on approach to youth unemployment
PE-backed companies outperform their public counterparts during periods of distress because the owners play a more active role in management. Source: McKinsey How private-equity owners lean into turnarounds