FAQ pages represent a crucial component of the customer conversion funnel. Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process. Your FAQ page can provide them with the information required to finalize their buying decision. However, I Read more about How to Build a High-Converting FAQ Page on Your Website[…]
Blockchain can transform supply chain management by automating relationships and building trust, notes BCG’s Stefan Gstettner. But it’s not always the best technology for boosting supply chain efficiency. Source: Knowledge @ Wharton How Blockchain Will Redefine Supply Chain Management
Adequate spending, consistent regulation and constant vigilance are needed to protect America’s digital networks against the increasing threat of attacks, says former White House official Richard A. Clarke. Source: Knowledge @ Wharton War in Cyberspace: Can America Protect Its Virtual Borders?
There are so many reviews of homebrewing gear online, but when it comes to craft brewing equipment you’re lucky if you can find a forum post or two. It makes sense as there are so many more homebrewers than craft brewers… I also had more time to write before I started making beer 60+ Read more about Craft Brewing Equipment, Reviewed[…]
There are so many reviews of homebrewing gear online, but when it comes to craft brewing equipment you’re lucky if you can find a forum post or two. It makes sense as there are so many more homebrewers than craft brewers… I also had more time to write before I started making beer 60+ Read more about Craft Brewing Equipment, Reviewed[…]
Ranjay Gulati, professor at Harvard Business School, says the most successful organizations tend to have one thing in common: a soul. Moving beyond culture, the “soul” of a growing start-up — or a more established company — is built on clear business intent, a strong connection to customers, and a stellar employee experience. Gulati Read more about 693: Finding (and Keeping) Your Company's Soul[…]
Resilience, passion, flexibility, focus, trust and people skills are as important as a winning idea in a successful startup, say experts from tGELF and the MiSK Foundation. Source: Knowledge @ Wharton Why Cultivating the Right Leaders Helps Startups Succeed
The Equifax settlement sheds light on the new challenges that the digital era and the advance of shadow banking pose for legislators, regulators and consumers. Source: Knowledge @ Wharton Equifax Deal: Credit Agencies Must Change How They Manage Data
In late 2014, Vanke, one of China’s largest real estate companies, embarked on a new chapter in its corporate history with the launch of a 40 billion yuan (US $6 billion) ski resort in Songhua Lake, Jilin Province. The resort attracted 300,000 visitors in 2016 — a figure previously achieved only by a handful Read more about Succeeding Against All Odds: Vanke’s Songhua Lake Ski Resort[…]
Social media as we know it has barely reached its 20th birthday, but it’s changed the fabric of everyday life. But what does the future hold for the sector and the players currently at the top? Source: Knowledge @ Wharton The Impact of Social Media: Is it Irreplaceable?