Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return. It doesn’t matter if you’re growing your Read more about How to Generate Sales With Welcome Emails[…]
Every business needs to strive for growth. This isn’t a secret. However, many business owners hear growth and they jump to customer acquisition strategies, new product launches, and ways to increase their conversion rates. All of these tactics are great for your company growth. But, they’re not the only way to boost revenue and Read more about How to Increase Average Order Values With Product Bundling[…]
Krista Tippett, host of “On Being,” believes we are in the middle of a big shift in the workplace. For a long time, she says, we were taught to keep all of our personal opinions and problems out of the office — even if that wasn’t the reality. Now, as worker expectations change and Read more about 662: Improving Civility in the Workplace[…]
Traditional marketing is slowly becoming obsolete. Brands need to prioritize digital marketing strategies to stay relevant and successful in 2019. To approach this properly, you’ll need to start producing more video content. When it comes to video, YouTube is king. The platform has more than 1.9 billion monthly active users, and 180 million hours of video content Read more about 10 Tips and Tricks to Improve Your YouTube Content in 2019[…]
I write a ton of blog posts. By the end of 2018, I’ll have published over 150 posts on Quick Sprout alone. Once you factor in the posts on my other websites and my guest posts, that number roughly doubles. People ask me all the time how I manage to produce such a large Read more about How to Write Blog Posts Faster Without Sacrificing Quality[…]
Puerto Rico-based Arival Bank focuses on regulatory compliance to work with high-risk customers, according to CEO Vladislav Solodkiy. Source: Knowledge @ Wharton From Book to Bank: How a Fintech Firm Found Its Calling
Appeals against a federal court ruling striking down the Affordable Care Act could pave the way for full-fledged health care reforms, say experts Source: Knowledge @ Wharton How Will the Texas ACA Ruling Impact Health Care?
Novelist Gary Shteyngart examines the world of hedge funds through the eyes of his deeply distressed fictional finance character, Barry. Source: Knowledge @ Wharton Lake Success: Uncovering the Unhappy World of Hedge Funds
Women must play a bigger role in the financial markets because it leads to greater prosperity and sustainable peace, according to speakers at a recent impact investing conference. Source: Knowledge @ Wharton Why Women Must Play a Bigger Role in Capital Markets
Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this opinion piece. Source: Knowledge @ Wharton Why Books Matter for the Long Run