For top sales-force performance, treat your reps like customers

For top sales-force performance, treat your reps like customers
Companies that excel at sales growth are tightly focused on developing the talent they need by understanding how sales reps really work.
Companies that excel at sales growth are tightly focused on developing the talent they need by understanding how sales reps really work.
Source: McKinsey

For top sales-force performance, treat your reps like customers