Could Your Company Benefit from Fastvertising?

It’s harder than ever for companies to get their marketing messages in front of the right customers. One increasingly popular — but also risky — tactic is fastvertising, the rapid development of ads that tap into a cultural moment, aiming to increase brand relevance and awareness. Harvard Business School associate professor Ayelet Israeli shares Read more about Could Your Company Benefit from Fastvertising?[…]

The McKinsey Crossword: Is It Chile in Here? | No. 261

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Is It Chile in Here? | No. 261[…]