Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest survey sheds light on the forces shaping the commerce media economy. Source: McKinsey The evolution of commerce media: Navigating a new era in advertising
Banks and insurers need to stop relying on quick wins and take time to rewire their organization, operating model, talent, and behaviors to eliminate the root causes of challenges. Here’s how. Source: McKinsey Going back to basics to unlock sustained efficiency and productivity gains in financial services
Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six wellness subcategories. Source: McKinsey The trillion global wellness market gets a millennial and Gen Z glow-up
Carlo Capasa, chairman of the association Camera Nazionale della Moda Italiana, shares what industry leaders can do to reposition Italy’s fashion sector for success amid its myriad challenges. Source: McKinsey Stitching a new future: How to revive the Italian fashion industry
Wharton assistant professor of business economics and public policy discusses the financial returns of IRS audits across income levels.…Read More Source: Knowledge @ Wharton How Audit Rates and Policy Shifts Impact IRS Effectiveness
The head of the global water and hygiene company says that businesses can help solve the global water crisis if they engineer water circularity into their processes. Source: McKinsey Business and the new world of water: A talk with Ecolab CEO Christophe Beck
The fraud and financial-crime prevention company’s machine-learning approach uses adaptive behavioral analytics to identify and root out improper payments. Source: McKinsey Talking with the founder of Featurespace, David Excell
Amid rising consumer interest and growing concerns about cost, priorities are shifting in the US dairy industry. Find out what we uncovered from our seventh annual survey of dairy executives. Source: McKinsey Dairy industry executives are pressured but optimistic for 2025
Public sector organizations that are challenged to do more with less can learn from 12 interventions that have had a transformative impact on government productivity around the world. Source: McKinsey Twelve interventions that can unlock public sector productivity
Our ninth annual B2B Pulse Purvey reveals how five truths about success in B2B sales are experienced across energy and materials companies. Source: McKinsey How B2B winners across energy and materials keep growing