Wharton marketing professor Patti Williams offers her take on this year’s Super Bowl ads. Source: Knowledge @ Wharton Scoring the Super Bowl Ads

New research co-authored by Wharton’s Tim Landvoigt helps determine the “austerity thresholds” for government borrowing that would trigger tax increases. Source: Knowledge @ Wharton When Could Government Debt Warrant Higher Taxes?

Purpose has become a corporate buzzword over the past decade. Leaders are embracing the idea that companies can’t just do well financially; they also have to do good for society. But how many organizations are really walking the talk? Ranjay Gulati, professor at Harvard Business School, has studied how dozens of purpose-driven companies — Read more about Inside Companies that Get the Purpose-Profit Balance Right[…]

Amazon may have the Midas touch, but will its effort to open a clothing store succeed? Wharton’s Santiago Gallino explains what the company must do to make Amazon Style work. Source: Knowledge @ Wharton Can Amazon Prove It Has Style?

Wharton’s Katherine Klein talks to Roma McCaig, senior vice president of impact and communications at Clif Bar & Company, about living the company’s “five aspirations.” Source: Knowledge @ Wharton How One Firm Has Baked Purpose into Its Business Model

{$inline_image} Want to jump straight to the answer? The best blogging platform for most people is WordPress with Hostinger or Wix. Building a great blog starts with choosing the right platform—and there are only a handful truly worth considering. Here are the five best options, complete with in-depth reviews and a guide to help you Read more about Compare The Best Blogging Platforms and Blog Sites of 2022[…]

In new research, Wharton’s Urban Jermann detects a floor price for gold and develops a refined model to predict its future prices. Source: Knowledge @ Wharton How Should Investors Value Gold?

The lack of centralized data systems in the U.S. is hampering the country’s ability to beat back the COVID-19 pandemic, according to Wharton’s Adi Wyner. Source: Knowledge @ Wharton Why the U.S. Needs Better COVID Data Collection

Wharton’s Angela Duckworth talks to Ayelet Fishbach, author of the new book ‘Get It Done,’ which offers a framework for setting and attaining goals. Source: Knowledge @ Wharton We’re Good at Motivating Others, but What About Ourselves?

Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College, has researched storytelling and its unique power to inspire. But as he spoke at business conferences and grew aware of the popularity of storytelling in the corporate world, he came to realize just how much stories can also manipulate and destroy. From addressing climate Read more about The Positives—and Perils—of Storytelling[…]