Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a Read more about How to Tell Your Brand’s Story[…]
Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked Read more about Drive Sales With Affiliate Marketing[…]
A PwC executive explains how she pioneered gains on the diversity front and how “the best companies to work for have a strong commitment to diversity.” Source: Knowledge @ Wharton Cutting a Path for Diversity
Collaborative platforms, sustainability, public-private partnerships and data analytics are critical for developing smart and inclusive cities, notes TCS’s Seeta Hariharan. Source: Knowledge @ Wharton Want to Build a Smart City? Here Are Some Strategies That Work
Recent Wharton research aims to help companies navigate the complicated waters of Big Data by offering a better way to use predictive analytics. Source: Knowledge @ Wharton Beyond the Clicks: Getting the Most out of Big Data
The post AUSTRALIA’S TRANSFORMATION CHAMPIONS appeared first on Innosight. Source: Innosight AUSTRALIA’S TRANSFORMATION CHAMPIONS
The post AUSTRALIA’S CHAMPIONS OF TRANSFORMATION appeared first on Innosight. Source: Innosight AUSTRALIA’S CHAMPIONS OF TRANSFORMATION
Developing world entrepreneurs face a big disadvantage compared with Western counterparts – a generalized lack of trust. A new book explains why conventional strategies don’t work where mistrust is rampant. Source: Knowledge @ Wharton Why Trust Is the Gold Standard in Developing Countries
Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or are about to) spend — especially when we’re giving into our wants. Here is what one Psychology Today article Read more about The Power Of Emotional Marketing[…]
It’s not just the latest IMF forecast causing concern. Many straws in the wind point to tougher times ahead, experts say. Source: Knowledge @ Wharton Is the World Economy Headed for a Fall?