Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, Read more about The Growth Hacking Process to Supercharge Your Revenue[…]
The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety — and also where regulators went wrong. Source: Knowledge @ Wharton What We Can Learn from the Fisher-Price Rock ‘n Play Recall
Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of Read more about How to Activate Users[…]
So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? Read more about Pull Strategies for Getting More Visitors[…]
Summertime gasoline price increases are normal, but today’s oil markets are undergoing fundamental change, according to experts. Source: Knowledge @ Wharton Why Oil Markets Are Changing
By all accounts, China is leading the world in the use and development of blockchain technology. What will it take for the U.S. to compete? Source: Knowledge @ Wharton China’s Blockchain Dominance: Can the U.S. Catch Up?
Marcus Buckingham, head of people and performance research at the ADP Research Institute, and Ashley Goodall, senior vice president of leadership and team intelligence at Cisco Systems, say that managers and organizations are overestimating the importance of critical feedback. They argue that, in focusing our efforts on correcting weaknesses and rounding people out, we Read more about 679: What Managers Get Wrong About Feedback[…]
Whether you are a homebrewer or a craft brewer, things don’t always go as expected or something breaks. If you aren’t ready, it could cost you a batch or delay a brew. In the worst case scenario a company can go out of business, making a replacement part difficult and expensive to procure. More Read more about Brewer's Emergency Kit[…]
A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the Read more about Push Strategies for Getting More Visitors[…]
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really awesome consultant. Read more about Get the Word Out With Public Relations[…]