Following the Easter Sunday bombings, Sri Lanka must unite all forces to reclaim its hard-won peace of the past decade, say experts. Source: Knowledge @ Wharton How Can Sri Lanka Recover?

In his new book, Tomas Chamorro-Premuzic, the chief talent scientist at Manpower Group, examines myths about masculine management and explains why we need to value competence over confidence. Source: Knowledge @ Wharton Incompetent Male Leaders: The Case for Talent Over Gender

The suspension of flights by Jet Airways is another casualty of price wars and flawed business models. Experts discuss how Jet could recast its model to fly again. Source: Knowledge @ Wharton Why India’s Jet Airways Lost Its Wings

Our favorite channel, by far, is content marketing. We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us. For many us, getting into sales or paid marketing just as appealing as being able to help people while marketing Read more about Content Marketing[…]

Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. Most Read more about Business[…]

Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you need a Read more about SEO[…]

There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is Read more about Paid Marketing[…]