How to Avoid a Plateau by Avoiding These 8 Business Mistakes

Mistakes happen. If you’ve been in business for a while, you know by now that mistakes are part of the process. New businesses and startup companies are slowly learning this. Nobody is perfect, but some mistakes happen on a larger scale than others. But here’s the thing: lots of these mistakes can be avoided. Read more about How to Avoid a Plateau by Avoiding These 8 Business Mistakes[…]

12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns

Every business needs to be active on social media to be relevant in today’s digital world. So if your company is on social media, it’s a safe bet that you’re uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy. But it can be challenging Read more about 12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns[…]

660: Why It’s So Hard to Sell New Products

Thomas Steenburgh, a marketing professor at the University of Virginia Darden School of Business, was inspired by his early career at Xerox to discover why firms with stellar sales and R&D departments still struggle to sell new innovations. The answer, he finds, is that too many companies expect shiny new products to sell themselves. Steenburgh Read more about 660: Why It’s So Hard to Sell New Products[…]

Making Sense of the War on Huawei

The arrest of Meng Wanzhou, CFO of Huawei, is only the beginning of what is clearly becoming the U.S. government’s war on the Chinese tech firm, writes Wharton dean Geoffrey Garrett in this opinion piece. Source: Knowledge @ Wharton Making Sense of the War on Huawei