Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible. With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms. Overall, this should be a winning strategy for Read more about How to Increase Engagement on Facebook Videos[…]
Richard Sheridan, CEO of Menlo Innovations, says it took him years to learn what really mattered at work and how to create that kind of workplace culture. As a company leader today, he works hard to make sure both his job — and the jobs of his employees — are joyful. That doesn’t mean Read more about 661: How One CEO Creates Joy at Work[…]
Simple actions like waving hello to a friend are easily recognized by humans but would confound machines. A startup based in Canada and Germany has had a breakthrough on that front — using video to give robots an understanding of the visual world. Source: Knowledge @ Wharton Using AI and Video to Learn Read more about Using AI and Video to Learn How the World Works[…]
Many view private equity firms as villainous actors intent on the singular goal of profit. But new Wharton research provides better insight into the benefits of PE buyouts. Source: Knowledge @ Wharton Finding the Virtue in Private Equity Firms
For startups, 2009 was a good year. More than 20 companies launched at that time, including Uber, Slack, Pinterest, and Blue Apron, eventually achieved $1 billion-plus valuations. Given that those companies were all venture-financed and emerged from Silicon Valley, you might assume that the key ingredients that have ensured their success were cutting-edge technologies, digital Read more about Digital Growth Depends More on Business Models than Technology[…]
Audacity and courage are among the hallmarks of successful startup founders, according to panelists at the recent Wharton India Economic Forum. Source: Knowledge @ Wharton What Traits Do Entrepreneurs Need to Succeed?
What’s your company’s return policy? I’m sure you’ve been asked this question before by both current and prospective customers. But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy. This holds true for in-store Read more about How to Drive Sales by Implementing a Friendly Return Policy[…]
Congress recently grilled Google CEO Sundar Pichai on privacy issues, political bias and possible plans to introduce a censored search engine in China. Experts from Wharton and elsewhere weigh in on his testimony. Source: Knowledge @ Wharton Searching Google: Lessons from CEO Sundar Pichai’s Congressional Testimony
Strong language on climate change must translate into government policies and carbon pricing, experts say. Source: Knowledge @ Wharton Will the Poland Climate Talks Lead to Action — or More Words?
Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. These relationships can create efficient new sales channels and powerful feedback mechanisms or unlock entirely new business models. But they also risk alienating the longstanding partners that companies count on for their core business. The auto industry is Read more about Building a Direct-to-Consumer Strategy Without Alienating Your Distributors[…]