How to Increase Revenue by Targeting Impulse Buyers

Every consumer is different. Some people like to shop online, and other people prefer shopping in stores. There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people Read more about How to Increase Revenue by Targeting Impulse Buyers[…]

Why digital strategies fail

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. Source: McKinsey Why digital strategies fail