Five experts describe the technological, environmental, and other disruptions that are changing the way the US armed forces manage conflicts and pursue peace initiatives. Source: McKinsey War and peace: Evolving challenges and strategies in the US military

A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority. Source: McKinsey Driving business growth by zeroing in on the consumer decision journey

A new book outlines the intertwined history of capitalism and democracy in the United States, and why pragmatism has outweighed ideology. Source: Knowledge @ Wharton Viewing U.S. History Through the Prism of Capitalism

I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding customers to their Read more about How to Create an Actionable Drip Campaign[…]

As the global energy transition accelerates, upstream operators must modernize and shift to more economic operating models. Where and how should they seek the next generation of efficiency gains? Source: McKinsey Capturing the next frontier of value: Operating models for oil and gas fields of the future

After years of dashed hopes, we could be on the brink of large breakthroughs in artificial intelligence for businesses thanks to deep learning, says Frank Chen of Andreessen Horowitz. Source: Knowledge @ Wharton Why AI Could Be Entering a Golden Age

Digital-native companies have captured value by mastering the use of next-generation operating models. Now established companies must race to catch up. Source: McKinsey Accelerating the shift to a next-generation operating model

New Wharton research finds that as consumers are increasingly deluged with a dazzling array of choices, they tend to stick to brands they know. Source: Knowledge @ Wharton Why Tom Cruise Is Still Bankable: Debunking the Long Tail

Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be Read more about How to Use Surveys and Interviews to Generate More Money for Your Business[…]

Revenue growth in US treasury management tends to be lackluster. Enter new data sources and advanced analytics. Source: McKinsey Turbocharging revenue growth in US treasury management