How to Know When You Should Use Paid Social Media Traffic Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate. In my opinion, paid social media traffic is an excellent tool. Obviously, I’m not talking about illegitimately purchasing likes or Read more about How to Know When You Should Use Paid Social Media Traffic[…]
What sales companies need to get right for digital success To realize the full value potential of digital, successful sales organizations reorganize top to bottom, front end to back end. Here’s their road map. Source: McKinsey What sales companies need to get right for digital success
How big data will revolutionize the global food chain Advanced analytics opens vast untapped potential for farmers, investors, and emerging economies to reduce the cost of goods sold. Source: McKinsey How big data will revolutionize the global food chain
538: How Work Changed Love Moira Weigel explains how the changing nature of work has reshaped the way we meet, date, and fall in love. She’s the author of “Labor of Love: The Invention of Dating” and is completing a Ph.D. at Yale University. Source: Ideacast 538: How Work Changed Love
Inside sales, outsize impact: An interview with Alice Coatalem of Hewlett Packard Enterprise “Inside”-sales teams operating remotely are often viewed as local support for higher-profile field-sales forces. But centralization can turn inside sales into a significant source of revenue growth. Source: McKinsey Inside sales, outsize impact: An interview with Alice Coatalem of Hewlett Packard Read more about Inside sales, outsize impact: An interview with Alice Coatalem of Hewlett Packard Enterprise[…]
The new economics of energy storage Energy storage can make money right now. Finding the opportunities requires digging into real-world data. Source: McKinsey The new economics of energy storage
Juicy Sacch Trois NE Pale Ale I was in Asheville, NC for the second annual Asheville Homebrewers Conference this weekend. It was a fantastic excuse to talk and drink beer with some brilliant brewers. Stan Hieronymus was there speaking about his new book: Brewing Local. While we were talking brewing at the Wicked Weed Funkatorium, Read more about Juicy Sacch Trois NE Pale Ale[…]
The Life Journey Indonesia Indonesia is the most attractive life insurance market with high profitability and growth, but not everyone wins in this market. What do the winners do differently? Source: McKinsey The Life Journey Indonesia
4 Free Digital Marketing Opportunities Most Marketers Are Missing Digital marketing. To some, it’s merely another fancy buzzword. To others, it’s the backbone of their entire business. In my life, digital marketing is almost everything I do. For most entrepreneurs, however, it is a highly underutilized and misunderstood tool. Most people think digital marketing has Read more about 4 Free Digital Marketing Opportunities Most Marketers Are Missing[…]
Is cybersecurity incompatible with digital convenience? Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it. Source: McKinsey Is cybersecurity incompatible with digital convenience?