The next frontier for digital technologies in oil and gas Harnessing new technologies could boost efficiency—a mandate that’s especially important for oil and gas players globally. Source: McKinsey The next frontier for digital technologies in oil and gas
Winning in consumer packaged goods through data and analytics Our 2016 survey of North American companies highlights best practices in customer and channel management. Source: McKinsey Winning in consumer packaged goods through data and analytics
The hallmarks of digital leadership in P&C insurance The new bar for property and casualty carriers is not simply to invest in technology, but to focus on the practices most correlated with strong financial and customer performance. Source: McKinsey The hallmarks of digital leadership in P&C insurance
5 Ways Your Fans Can Help Optimize Your Site for Conversions I’ve been watching Facebook closely for a long time. I’ve tested hundreds of ad iterations. I’ve worked hard to build organic reach for myself and my clients. Here’s what I’ve concluded: Facebook is awesome. But it’s also tricky. Why? Because the algorithm is constantly Read more about 5 Ways Your Fans Can Help Optimize Your Site for Conversions[…]
Speed for simplicity: An interview with Lenovo’s Gerry Smith Simpler to use, cheaper to operate, faster to implement, easier to adapt—what IT customers want is changing an entire industry, and one of its largest players. Source: McKinsey Speed for simplicity: An interview with Lenovo’s Gerry Smith
Health systems: Improving and sustaining quality through digital transformation As the price of healthcare rises and safety lapses persist, developed countries are seeking ways to lower costs and improve quality. Many are finding the solution in digital innovation. Source: McKinsey Health systems: Improving and sustaining quality through digital transformation
Self-driving cars and the future of the auto sector Autonomous vehicles seem to be inevitable. But what does that mean for car manufacturers, consumers, and safety? Source: McKinsey Self-driving cars and the future of the auto sector
4 Assumptions About Risk You Shouldn’t Be Making “Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.” The line is instantly recognizable as the conclusion of “The Road Not Taken” by Robert Frost. And, the misunderstood poem helps to highlight how innovation-seeking executives Read more about 4 Assumptions About Risk You Shouldn’t Be Making[…]
9 Psychological Insights I Use When Designing a Pricing Page Let me be upfront with you. I’m not a web designer. I work with some amazing web designers. I know a few things about web design. But when it comes right down to it, I’m not a designer. What am I? I’m a marketer. Why Read more about 9 Psychological Insights I Use When Designing a Pricing Page[…]
How to scale personalized learning A systemwide approach offers the best chance of reaching the most students. Source: McKinsey How to scale personalized learning