The hardest part of a successful digital transformation is the cultural piece. Like the proverbial journey of a thousand miles, it begins with small steps. Source: McKinsey Digital transformation: The three steps to success
Digital leaders stand out from their competitors in two ways: how they put digital to work, especially in engaging with clients and suppliers, and how intensively their employees use digital tools in every aspect of their daily activities, write Prashant Gandhi, Somesh Khanna, and Sree Ramaswamy in Harvard Business Review. Source: McKinsey Which Read more about Which industries are the most digital[…]
Keyword research isn’t always fun. But it is necessary whenever you’re starting most digital marketing campaigns. It’s mandatory for some channels such as SEO and PPC. Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better. So, where do you start? If you’re like most marketers Read more about 4 Ways Google’s Keyword Planner Might Be Tricking You[…]
Confidence keeps rising among the country’s consumers, despite economic headwinds—but just what they are buying (and where and how) is evolving rapidly. Companies should pay attention. Source: McKinsey What’s driving the Chinese consumer
Urbanization has the potential to drive global productivity, but it requires viewing immigration and population growth as positive—and acting accordingly. Source: McKinsey Inclusive cities are productive cities
Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more than others and in less time. I’d like to see you become one of those efficient content marketers, if you’re not one already. There are a few ways to become Read more about 11 Tools That Will Save You Time with Content Marketing[…]
Our latest survey finds emerging sources of growth in the world’s largest e-commerce market, creating opportunities for companies that act quickly. Source: McKinsey How savvy, social shoppers are transforming Chinese e-commerce
Advances in communications devices and new business models are weakening the industry’s hold on consumers, a survey of executives suggests. Source: McKinsey The digital pressures weighing on telecoms
Darrell Rigby of Bain and Jeff Sutherland of Scrum explain the rise of lean, iterative management tactics, and how to implement them yourself. Source: Ideacast 520: Understanding Agile Management
Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has created many new features—many of which can be used to get extra search traffic. The best part about these features is that most SEOs never even try to take advantage of them. If you’re smart, Read more about How to Get Extra Organic Search Traffic with Google’s “Related Questions”[…]