SEOs and marketers always have a lot on their plates. That’s why we care so much about tools that save us time. Any chance you get to automate some of your work is one that you should take. That’s why when I first came across the Google Analytics add-on for Google Sheets, I knew Read more about The Complete Guide to the Google Analytics Add-on for Google Sheets[…]
Play favorites. Ask for bad ideas. Skip meetings. Here’s some unconventional advice on how consumer companies can get the most out of an organizational redesign. Source: McKinsey Rethinking the rules of reorganization
Amy Bernstein, editor of HBR, offers executive summaries of the major features. Source: Ideacast 521: The Condensed May 2016 Issue
A new survey finds that Chinese car shoppers are increasingly value minded—and open to alternatives to buying new cars. Source: McKinsey Finding the fast lane: Emerging trends in China’s auto market
Low-cost attackers are targeting customers in lucrative parts of the sector. Source: McKinsey A digital crack in banking’s business model
The chairman of Credit Suisse explains how digital innovation may lead to unexpected outcomes. Source: McKinsey Why partnerships are appealing
Chief technology officer Mike Murphy discusses Standard Bank’s shift to agile software development and how it has helped improve service delivery and internal processes. Source: McKinsey Becoming a digital bank
Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of. The only problem is Read more about 7 Reasons Your Outreach Emails Aren’t Getting Responses and How to Fix That[…]
In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s analytics efforts are, even more important than its technical capabilities or tools. Source: McKinsey The need to lead in data and analytics
Just how do major organizations use data and analytics to inform strategic and operational decisions? Senior leaders provide insight into the challenges and opportunities. Source: McKinsey How companies are using big data and analytics