The 9 Components of an Effective SEO Team: Do You or Your Agency Have Them Covered?

A modern SEO team is nothing like it used to be. It’s extremely rare to find a single SEO capable of doing everything necessary to fully optimize a business for search. And even if you do have all those skills, it’s better to have multiple people who specialize in different areas (if you have the Read more about The 9 Components of an Effective SEO Team: Do You or Your Agency Have Them Covered?[…]

Power with purpose: How women's leadership boosts the economy and society

Gender diversity has been shown to increase an organization’s performance as well as improve morale, recruiting and external image. McKinsey’s Women Matter research has found that companies in the top quartile for gender diversity are 15 percent more likely to have financial returns above the average in their national industry, writes Lynn Taliento and Read more about Power with purpose: How women's leadership boosts the economy and society[…]

The economic benefits of gender parity

If women were to participate in the economy identically to men, they could add as much as $28 trillion or 26 percent to annual global GDP in 2025, writes Anu Madgavkar, Kweilin Elingrud, & Mekala Krishnan in the Stanford Social Innovation Review. Source: McKinsey The economic benefits of gender parity

How to Leverage Q&A Sites to Generate Traffic

There are many types of sites with which you can generate traffic. But there’s one in particular that is great for small, and even some medium, sized sites: question and answer sites (Q&A). These sites consist solely of users asking questions and other users answering those questions. Because they are “natural” questions, they contain Read more about How to Leverage Q&A Sites to Generate Traffic[…]