Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements

Metrics aren’t perfect. But if you can’t measure something, you have no idea whether it’s working or not. While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture. This allows you to spot problems as well as opportunities for improvement in all areas of your Read more about Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements[…]

Globalization is becoming more about data and less about stuff

Growth in global trade has flattened, and it looks unlikely to regain its previous peak relative to world GDP anytime soon. But globalization hasn’t gone into reverse. It’s gone digital, write Jacques Bughin, Susan Lund, and James Manyika in Harvard Business Review. Source: McKinsey Globalization is becoming more about data and less about Read more about Globalization is becoming more about data and less about stuff[…]