The consequences of the coronavirus pandemic and the resulting economic upheaval seem impossible to predict. But history shows that crises of this magnitude offer two key lessons for the future: 1) they generate changes in customer behavior that will endure long past the event, and 2) they present big opportunities for innovation. Through the lenses of disruptive innovation and customer jobs-to-be-done, business leaders can navigate today’s turbulence and uncover opportunities to innovate and grow.
In this on-demand webcast with Q&A they explore a set of questions leaders can ask themselves to find the silver lining in today’s environment, including:
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- What is our view of trends that have been catalyzed by the pandemic disruption?
- What is our view of how our customers’ jobs-to-be-done could be dislocated?
- What does a rebound look like for our organization?
- What is our view of the on-the-brink disruptors today?
- How do we maintain and even build culture during the crisis and then recovery?
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Source: Innosight
Webcast: Innovating During “Big-Event Disruptions”