The truth about zero-based budgeting: ZBB for consumer-goods players
Ten myths and realities illustrate the power and practicalities of zero-based budgeting for the consumer-packaged-goods industry.
Ten myths and realities illustrate the power and practicalities of zero-based budgeting for the consumer-packaged-goods industry.
Source: McKinsey

The truth about zero-based budgeting: ZBB for consumer-goods players