The role of expertise and judgment in a data-driven world
The Obama campaign’s former data-analytics chief explains why a healthy dose of skepticism and a clear understanding of the process behind data collection leads to stronger strategies and real impact.
The Obama campaign’s former data-analytics chief explains why a healthy dose of skepticism and a clear understanding of the process behind data collection leads to stronger strategies and real impact.
Source: McKinsey

The role of expertise and judgment in a data-driven world