The Little Black Book of Innovation
The innovation imperative—it has never been more urgent, for organizations and managers alike. In his new book, Scott Anthony, Managing Director of Innosight Asia-Pacific, combines the best of innovation theory and practice into a compact guide that will help even seasoned innovators improve their odds of success.
Drawing on decades of research and thinking, as well as Innosight fieldwork with companies like Procter & Gamble, Anthony illuminates innovation’s vital role in organizational success and professional growth and delivers tools and concepts to make you and your team more innovation savvy:
Download a free excerpt from the book
A 28-day program for strengthening capabilities and creating a systematic approach to innovation:
- Discovering opportunities
- Blueprinting ideas
- Assessing and testing ideas
- Moving forward
Essential insights from the “masters of innovation,” including:
- Clayton Christensen
- Richard Foster
- Rita McGrath
- Steve Blank
Powerful concepts that will help you identify and seize new market and business opportunities:
- Business model innovation as a tool for growth and reinvention
- The job-to-be-done approach to identifying important customer insights
- Test-and-learn for faster and more effective experimentation
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Source: Innosight