The expanding role of design in creating an end-to-end customer experience
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
Source: McKinsey

The expanding role of design in creating an end-to-end customer experience