The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?
Source: McKinsey
Should CPG manufacturers go direct to consumer—and, if so, how?
The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?
Source: McKinsey
Should CPG manufacturers go direct to consumer—and, if so, how?