Winegrowers have learned to adapt to constant unpredictability, facing everything from flooding and wildfires to the fallout from COVID-19. In this opinion piece, Wharton’s George S. Day and Karissa Kruse, president of Sonoma County Winegrowers, explain how industry leaders have benefited from taking the long view.
Source: Knowledge @ Wharton

Preparing for What’s Ahead: The Case of Sonoma County Winegrowers