A new paper by Wharton’s Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.
Source: Knowledge @ Wharton
Has the Sharing Economy Disrupted Marketing? Not Quite…
A new paper by Wharton’s Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.
Source: Knowledge @ Wharton
Has the Sharing Economy Disrupted Marketing? Not Quite…