97th Floor offers digital marketing services across four main categories—SEO, paid media, creative, and automation. Top services in those categories include:

• Link building
• Keyword research
• Technical SEO
• Retargeting
• Social media ads
• Audience testing
• Copywriting
• Graphic design
• Content marketing
• Email marketing
• Lead nurturing
• Analytics

Overall, 97th Floor aims to reach current and prospective clients across every potential digital channel to maximize consumer interaction with your brand.

After your initial consultation, 97th Floor will give you a customized game plan for your strategy. You’ll be provided with a dedicated marketing team based on factors like work experience, industry knowledge, area of expertise, and even common interests.

But with that said, it’s a better option for larger businesses with substantial marketing budgets. Consider hiring 97th Floor if you have a monthly marketing budget of $10k-$25k. They even have plans for companies with marketing budgets of $100k+ per month.

Rise Interactive — Best for Attracting Ecommerce Customers

• Excellent ecommerce offerings
• Amazon & Walmart advertising services
• Cross-channel integrations
• No monthly budget requirements

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Rise Interactive is a full-service digital marketing agency that has offices based throughout the United States and in Mexico City and Buenos Aires.

Where they stand out is their offerings when it comes to online marketplace listings and advertisements.

For example, their Amazon advertising services help you capture more customers on Amazon through on-page ads and cross-channel integrations. They will also work with you to optimize your advertising game on other online marketplaces such as the Walmart Media Group.

The marketplace listing services are perfect for ecommerce businesses that sell products on multiple platforms. As such, I highly recommend them to ecommerce websites looking to make a bigger splash online.

Here’s a more comprehensive list of Rise’s offerings:

• Paid search
• SEO
• Amazon marketing
• Programmatic advertising
• Affiliate marketing
• Social media marketing
• Email marketing
• Marketplace listing
• Web design
• Content marketing
• Customer experience analytics

This agency developed a proprietary multi-channel strategy called “Interactive Investment Management.” The idea behind this approach is to fluidly optimize media content to whichever tactics or channels drive the highest ROI.

Rise is a top choice to consider for businesses that prefer an analytically-driven approach to digital marketing.

You’ll also benefit from a suite of tools to provide you real-time performance metrics, analysis, and optimization for your campaigns and strategy as a whole.

Unlike some of the other options on our list, Rise does not have specific monthly budget requirements to be considered as a client. They work with companies of all different shapes and sizes.

WebFX — Best for Dominating Local SEO

• Great for local Google ranking
• Over 255,000 page-one rankings
• 20+ years of experience
• Free quotes

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WebFX is an award-winning digital marketing agency with over 20 years of experience.

While they offer many of the typical services you expect from a full-service agency, WebFX is best known for its SEO services. In fact, they’ve driven clients to having over 255,000 items rank on page one of Google.

Where they really stand out is in their local SEO service. They’ll give you a dedicated local SEO expert, on-page local SEO services like product keyword research, citation management across in-network citations, review management, and custom reporting.

Overall, they’re a great choice whether you already have a local SEO campaign, just getting started, or if you just want someone to take care of the nuts and bolts for you.

In addition to SEO services,WebFX also provides:

• PPC services
• Social media marketing services
• Web design services
• Content marketing services
• Conversion rate optimization (CRO)
• Amazon optimization
• Lead generation services

They work with businesses across a wide range of industries, including education, food and beverage, finance, automotive, industrial, legal, home and repair, insurance, medical, professional services, nonprofits, real estate, retail, tech, tourism, and more.

WebFX can accommodate budgets of all different sizes. Whether you’re looking to spend $300 per month or $10,000+ per month, this will be a top digital marketing agency for you to consider.

DigitalMarketing.com — Best for Nailing Your Campaign the First Time

• Beta test your campaigns
• Full-service agency
• Clients include Ferrari & CBS

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DigitalMarketing.com offers all things related to—you guessed it—digital marketing.

This full-service digital marketing firm has worked with some of the fastest growing and most well-established brands in the world. Some of their top clients include Ferrari, AT&T, Fox, CBS, Coca-Cola, Warner Brothers, Boeing, and Bank of America.

Their most standout offering, though, is a tool used to beta test your marketing campaign. In fact, they have their own technology called “Capture it All” which uses data to simulate beta tests. That helps you plan the best possible course of action for your marketing campaigns.

That can help you anticipate how your marketing campaign will ultimately perform. However, it should be taken with a grain of salt, as there are many outside factors that can ultimately determine the course of your campaign.

However, this is a pretty incredible feature and one I haven’t seen other digital marketing agencies offer. It can help you ensure you launch the best marketing campaign for your brand on the first try—rather than investing a ton of money only for it to flop.

They also offer a great PR management service that’s great for brands who need to put their best foot forward after a dent to their reputation. A more comprehensive list of their offerings include:

• SEO
• Content marketing
• PPC management
• Social media advertising
• Public relations
• Reputation management

Like most marketing firms, DigitalMarketing.com does not have prices listed on its website. They don’t require you to disclose your budget to receive a quote. Contact them today to schedule a free consultation.

WebiMax — Best If You Also Need Reputation Management

• Great for reputation management
• Full-service agency
• Smaller teams for personalized service
• Services as low as $400/month

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WebiMax is best known for its reputation management services. In fact, this agency made our list of the best online reputation management companies on the market today.

While they offer much more beyond that—such as PPC, social media, and SEO marketing—I highly recommend them if your brand is looking for a reputation refresh.

This can happen to businesses that recently received negative press or for businesses who would like to change their image entirely and rebrand.

But WebiMax does so much more than just improve online reputations. As a full-service digital marketing agency, they also specialize in:

• SEO
• PPC marketing
• Local marketing
• Online reviews
• Social media marketing
• Lead generation
• Web design
• Online PR

As a WebiMax client, you’ll have access to an online portal where you can manage all of the details associated with your account. The reporting dashboard gives you real-time results for marketing campaigns, including keywords, traffic, analytics, and other live stats.

WebiMax has over 50 marketers on their team, but it’s still on the small side compared to some of the other organizations on this list. This is an ideal solution for those of you who prefer working with smaller teams.

Pricing for WebiMax services starts as low as $400 per month—which is definitely on the lower end when it comes to marketing agencies, plus you get a free consultation.

Mad Fish Digital — Best for Socially-Conscious Brands and Nonprofits

• Smaller firm for a more personal touch
• Great for nonprofits
• Excels with healthcare & higher education
• Eco-conscious philosophy

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Mad Fish Digital is a digital marketing firm that chooses to work with businesses that have a positive impact on their communities and the environment.

Top Mad Fish Digital services include:

• Content strategy
• Email marketing
• Social media marketing
• Data-driven design
• Visual storytelling
• Branded video campaigns
• PPC
• Lead generation and CRO
• Brand awareness
• SEO
• Keyword mapping and on-site optimization
• Technical SEO

As you can see, Mad Fish Digital covers all aspects of digital marketing. They specialize in certain industries, such as healthcare, higher education, sustainability and environment, SaaS, B2B, banking, hospitality, event planning, and more.

Mad Fish Digital is innovative, genuine, and fully accountable for your campaigns. They’ll keep you informed through each step of the process.

If you have a nonprofit, environmentally friendly, or sustainable organization, Mad Fish Digital will be a top agency for you to consider working with.

Split Reef — Best for Climbing to the Top in the App Store

• SEO & CRO services
• Social media marketing
• Reputation management
• Offices in Ohio & Florida

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Split Reef is a digital marketing agency with offices in Ohio and Florida.  They provide a wide range of digital marketing services, including other offerings like custom web applications, iOS and Android app development, progressive web apps, and more.

If you’re also in the market for custom design and development, you can use Split Reef as an all-in-one solution.

For example, let’s say you want to create an app designed for wearable devices, like a smartwatch. Split Reef can help you design the app, develop it, and then handle your digital marketing as well.

Split Reef also specializes in responsive web designs and website speed optimization. They’re overall list of offerings is a bit smaller than the other services:

• SEO
• CRO
• Social media marketing
• Reputation management

Another unique niche carved out by this agency is the legal industry. Split Reef has extensive experience with digital marketing for law firms. They have a team of legal content writers, and other tools that are specifically designed to boost traffic and conversions for legal websites.

While the two are definitely unrelated, Split Reef is a top choice for both mobile app marketing and law firm marketing.

No matter what type of budget or project you have in mind, Split Reef can work with your budget. Services start in the $1,000-$5,000 range and go all the way up to over $50,000.

Max Audience — Best for Creating An Automated B2B Marketing System

• Great CRM tool
• PPC, SEO, & content marketing
• Prioritizes your campaign ROI
• Customer messaging solution

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Max Audience has offices on both coasts of the United States, with three locations in California and another in New York.

While they offer a variety of marketing solutions—including content, PPC, and SEO marketing—they also offer a great marketing automation solution. This allows you to automate repetitive tasks so your system captures leads and customer data without you needing to constantly check in on it.

They’ll work with you to set up a lead generation, lead nurturing, and segmentation system.

They’ll even pair it with a CRM to really boost your ROI. This will help inform you and keep you connected with your customers no matter where they are in your funnel.

Their CRM also gives you analytics to help translate data about your clients to insights that can help enrich their experience and turn them into customers.

Overall, they leverage automation to maximize ROI in marketing campaigns. They follow the lead of Fortune 500 companies and B2B organizations by applying cost-effective and fail-proof automated campaigns to great success.

A full list of their offerings can be found below:

• SEO
• SEM
• Email marketing
• CRM marketing
• Social media marketing
• Marketing automation
• Brand management

Max Audience has worked with small organizations and large companies throughout the world. They prioritize ROI with all digital marketing campaigns.

In addition to digital marketing services, Max Audience also provides web design services and messaging solutions for its clients. The messaging solutions will help you reach your customers across various digital touchpoints.

Prices for the Max Audience digital marketing services are unavailable online. You’ll need to speak to their sales team for a custom quote.

Location3 — Best for Brick-and-Mortar Franchises

• 20+ years of experience
• A pioneer in digital marketing
• Serves global & local businesses
• Specialized marketing for franchise brands

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Location3 is a full-service digital marketing firm that specializes in marketing services for franchise brands. They work with national franchise chains like Honey Baked Ham, Advantage Rent a Car, and Edible Arrangements.

As such, they’re especially great if you have a brick-and-mortar presence.

They have a property platform called “LOCALACT” that is designed for franchise systems and companies with a significant brick and mortar footprint. These custom online dashboards allow Location3’s clients to scale and power their digital marketing campaigns in real-time on a national and local level.

A more comprehensive look at their offerings include:

• Local listings management
• Paid search
• Paid media
• SEO
• Content creation
• Local SEO
• Web analytics
• Franchise development

If you own a franchise and need assistance marketing your locations online, Location3 will be the best option for you.

How to Find the Best Digital Marketing Agency For You

With so many options to choose from, finding the best digital marketing agency for your business can be a challenge. To find a firm that will deliver the best results for your company’s needs, there are certain factors that you should take into consideration.

This is the methodology that we use and recommend here at Quick Sprout to evaluate the best digital marketing firms. Keep these elements in mind throughout your search.

Outcomes and Outputs 

Be wary of services that purport to simply give you “more customers.” Not only is that incredibly vague, but it already should be an obvious goal of every single digital marketing service.

Instead, look for services that offer more specific outcomes for you and your brand.

Maybe they’re great at increasing traffic to your website? Maybe they can help draw in more qualified leads? The more specificity the better.

The ultimate goal of any marketing campaign is to get more customers. That goes without saying. But the specific ways you get there are the most important factor when it comes to a successful campaign.

Another thing worth mentioning is to beware of any marketing agency that promises you the moon. Any goals you and the agency set should be realistic and attainable while still being ambitious.

Treat claims like, “We’ll get you to rank #1 on Google search!” or “You’ll get a 200% increase in social media engagement” with a high degree of suspicion.

We’re not saying those goals won’t happen or that the business hasn’t helped other brands achieve such success. It’s that giving you an exact number sight unseen is unrealistic and a red flag for a potentially shady agency.

Industry and Niche Experience

When looking at digital marketing agencies, examine what industries and types of businesses they’ve done work for in the past. Does it fit your industry?

I recommend digital marketing agencies that have experience working with your type of business. They’ll be able to tailor their specific services to your business—and your target audience.

If you’re a startup company, find an agency like WebiMax that works with startups. If you have a franchise or Fortune 500 operation, find an agency, like Ignite Visibility or Location3, that specializes in working with enterprise-level organizations.

Digital marketing agencies like Mad Fish Digital focus on working with sustainable brands that are interested in leaving a social impact, like Pacific Yurts, Northwest Primary Care, and Solmate Socks. If you’re a non-profit or a socially-conscious brand, Mad Fish is a top option for you.

Be sure to look at any agency’s past client list. This will give you a good idea of the types of businesses and industries where they’ve provided proven results.

Team Scope and Capacity

Digital marketing agencies come in diverse shapes and sizes—ranging from agencies with less than a dozen employees to those with several hundred people working on digital marketing efforts.

The agency you choose will greatly impact the scope of the work they’ll be able to provide you. Not only does it frequently determine the types of services they offer, it also affects how hands-on they’ll be during your working relationship.

If you want a bit more focus on your and your brand, a smaller agency will typically be able to provide that. If the agency is only a dozen people and you’re one of their few clients, everyone at that agency is going to be aware of your brand and will likely have a hand in your marketing efforts.

The flip side is that they might not offer all the services you’re looking for. If you want a wide-range of digital marketing services for your campaigns, I recommend going with a larger agency. They’ll be able to provide the resources and people power to get your broader initiatives done.

Also consider your point of contact with the agency. Do they have a dedicated support person you can contact with questions or concerns? How available and accessible is this person?

If they don’t have someone who is “in charge” of your brand like an account manager or team member, the agency might not be able to give you the type of communication support you need.

Marketing Channel Focus and Methods

The vast majority of digital marketing agencies offer the same services. You’ll see quite a bit of overlap from company to company.

However, some organizations specialize in one area over another. They might not indicate that right off the bat, as most of these agencies read like menus from restaurants with the same cuisine offerings. But once you get past the advertising hype, many agencies get more specific, offering more than their competitors in certain areas.

For example, one agency, like Ignite Visibility, might specialize in technical SEO and link building, whereas another, like WebFX, puts more focus on local search listings or marketplace optimization.

In addition to basic digital marketing services, some agencies offer specialty solutions beyond that scope. You can find firms with services for web design, online reputation management, app development, and other general needs in the digital space.

For example, Spit Reef stands out from the pack for their custom web application, iOS, and Android app development. They’ll help you design apps for your brands on smart devices, browsers, and mobile devices.

DigitalMarketing.com is also excellent because they offer a powerful, technology-driven approach. They leverage software that simulates the results of your campaign, so you can beta test it before you launch.

Rise Interactive is great for ecommerce businesses because they help market your brand on different online marketplaces and listings. That’s a channel not focused on by many other digital marketing agencies.

The Top Digital Marketing Agencies in Summary

Ignite Visibility is the best digital marketing agency for most businesses. They deliver excellent SEO services, paid media, email marketing, and everything else you need to take your marketing strategy to the next level.

Of course, all of the choices on this list are full-service digital marketing firms. They each have unique standout features and services that appeal to different business types and marketing objectives. The one that’s right for you is the one that meets your unique needs.

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Source: quicksprout

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