The first beer club I joined was Lost Abbey’s Patron Sinners in 2008. It was a relatively novel idea at the time, essentially a CSA for beer. It was the easiest way for me to get bottles I’d heard such wonderful things about. Clearly the concept has caught on. For breweries it is an easy win, money months before the beer is ready. For consumers it can be a win, access to limited beers without the need to wake-up early or wait in line.
It’s an easier ask if the beers offered already have a good reputation. Signing up for Lost Abbey’s club meant an opportunity to try “whales” like Cuvee de Tomme for the first time. It also gave me access to their microbes… those Red Poppy dregs colonized our first wine barrel for the group Flanders Red.
For Sapwood Cellars, Scott and I are in a bit of a unique situation. Many more of you have read about our homebrew-exploits, listened to us talk brewing, and brewed recipes based on ours than have actually tasted anything we’ve personally brewed (although you may have tasted something I collaborated or consulted on). Although I’ve been surprised how many people who signed-up mentioned tasting our test batches at festivals as a deciding factor!
I completely understand if you don’t want to spend $200-500 to buy beers that we haven’t brewed or even named yet. I don’t want anyone angering a spouse, or blowing their annual beer budget. Most of our beers will be readily available at the taproom, and I’d guess that there will be extra club slots available for 2020. Honestly I see the Wood club as good for someone who lives a less-than convenient trip to the brewery and can only visit a few times a year (but wants to know they can go home with a variety of sour bottles). The Sap club is good for someone local who plans to be a regular and loves fresh hoppy stuff.
We take the trust that people are putting in us seriously. We’ll do our best to make sure that not only do you get beer, but it is the best possible beer we can create. That said, there is certainly a chance timelines will be slower than we expect and I’d rather have the final allocation of great beer in early 2020 than rushed bottles with carbonation issues in late 2019.
If you’d rather an experience over beer, today we launched opportunities to join me for a web chat about our sour beers, blending session, commercial brew day, and homebrewing. Most of these are permanently gone once the stock hits zero. There are also a couple slots for a group or anyone who has recently won the lottery to have us design a sour beer or hoppy batch to your tastes, we’ll likely do a few of those each year. We still have plenty of merch available as well (shirts, glasses, and inscribed copies of American Sour Beers) for people who can’t make it to the brewery!
Our first batch is going to be a kitchen-sink brew using the leftover ingredients from the brewery that was previously in the space. It was crushed 18-months ago… we’ll be giving away the wort to anyone interested! Of course, club members will get first dibs… but I’m guessing there will be second and third dibs at least!
Sap Club Membership entitles you to $1/off each full pour or growler at our tasting room with a sweet membership card. It also allows you to purchase growler fills of any fresh hoppy beers, even the special kegs and weird experiments that no one else can bring home – in your club exclusive 1 L growler. Includes admission for two to our annual holiday party (December 2018) and pre-release access to canned IPAs (when that finally happen). This inaugural “year” of the club will run from opening through the end of 2019. First-year members will have right of first refusal for membership in the club’s next year.
The Wood club is for sour and funky folks. Membership grants you two .5L bottles of each of our first eight barrel-aged sour/funky bottle releases. This will include at least two releases exclusive to club members – using fruits and other ingredients too rare or costly for large batches. We won’t have a set release schedule as the beers will tell us when they are ready, but we’ll allow semi-annual pickups. Plus $2 off and priority access to pre-purchase limited sour beers before the unwashed masses! You’ll also receive a Sapwood decanting basket. 2019 members will have right of first refusal for membership in the club’s next year.
In news closer to the blog, Mad Fermentationist T-shirts are available again, this time print-on-demand style. I’ve also got posters of the updated Brewery Connections graphic… which will feature prominently in the Sapwood Cellars bathroom decor!
Source: The Mad Fermentationist
Brewery Clubs: Both Sides