Location3 is a full-service digital marketing firm that specializes in marketing services for franchise brands. They work with national franchise chains like Honey Baked Ham, Advantage Rent a Car, and Edible Arrangements.

Founded in 1999, Location3 prides itself as a pioneer in digital marketing. With 20+ years of experience in this space, the firm serves global, national, and local businesses.

The top services offered by Location3 include:

• Local listings management
• Paid search
• Paid media
• SEO
• Content creation
• Local SEO
• Web analytics
• Franchise development

Another unique standout of Location3 is its intuitive technology solutions. They have a property platform called “LOCALACT” that is designed for franchise systems and companies with a significant brick and mortar footprint. These custom online dashboards allow Location3’s clients to scale and power their digital marketing campaigns in real-time on a national and local level.

If you own a franchise and need assistance marketing your locations online, Location3 will be the best option for you.

How to Find the Best Digital Marketing Agency For You

With so many options to choose from, finding the best digital marketing agency for your business can be challenging. To find a firm that will deliver the best results for your company’s needs, there are certain factors that must be taken into consideration.

This is the methodology that we use and recommend here at Quick Sprout to evaluate the best digital marketing firms. Keep these elements in mind throughout your search.

Business Objectives

Why are you seeking help from a digital marketing agency? What are you trying to accomplish?

Some common objectives might include brand awareness, increasing your site traffic, reaching prospects on new channels, or increasing your conversions.

Do you need help with just one or two specific aspects of your existing digital marketing strategy? Or do you need consultancy to start from scratch?

A local startup trying to drive more traffic to its website won’t have the same objectives as a global enterprise trying to optimize conversions. It’s important that you clarify your goals before you start your search. This will make it much easier for you to narrow down your options.

Specialty Services

The vast majority of digital marketing agencies offer the same services. You’ll see quite a bit of overlap from company to company.

Common digital marketing services include:

• SEO
• PPC
• Email marketing
• Social media marketing
• Content creation
• Lead generation
• CRO

However, some organizations specialize in one area over another. They usually make it clear of their areas of expertise by highlighting those services on their websites. I also pointed out any specialty services in my reviews above.

For example, one agency might specialize in technical SEO and link building, whereas another puts more focus on local search listings or marketplace optimization.

There are even industry-specific solutions for things like mobile app marketing, law firm marketing, digital marketing for franchises, and digital marketing for nonprofits.

In addition to the basic digital marketing services listed above, some agencies offer specialty solutions outside of this scope. You can find firms with services for things like web design, online reputation management, app development, and more.

Experience and Reputation

Try to find a marketing agency that’s been around for a while. The majority of the options on our list have been in business for 10-20+ years.

The best firms will have awards and recognition for their work. Some of these awards might reflect on their specialty services, as we mentioned above.

For example, if a reputable publication awards a firm as the top digital marketing agency of the year, you know that it’s a company you can trust.

I’d recommend digital marketing agencies that have experience working with your type of business. If you’re a startup company, find an agency that works with startups. If you have a franchise or Fortune 500, then you’ll need a firm that works with those types of organizations.

Some digital marketing agencies will share metrics like client retention rate, and clients served on their website. Both of these are a good indication of an agency’s reputation. Beyond that, it’s always a smart idea to read customer reviews on third-party platforms before making a decision.

Case Studies and Portfolio

Check out some of the case studies and client portfolios while you’re evaluating a prospective digital marketing agency.

Lots of agencies will share stories from their top clients online. If an agency claims to have worked with big brands like Coca Cola, LinkedIn, Adobe, Microsoft, or another global brand, what does this mean for your business?

On the surface, this boosts the agency’s credibility. But in practical terms, an agency that provided marketing services for Microsoft doesn’t really benefit a small business with just 30 employees across two local locations.

Case studies will show you exactly what they did for various businesses. If the results of those case studies align with your business objectives, then you should consider working with that agency.

Budget

Price is always one of the most important factors to consider when you’re evaluating a marketing agency.

Often times, it can take three, six, or even 12 months to know if your marketing campaigns are actually working. This isn’t something that you can measure overnight. You don’t want to a year to pass only to learn that the agency you hired didn’t really deliver what you were expecting.

Find an agency that offers services in a budget that you’re comfortable with. This could be anywhere from a few hundred to a few thousand dollars. Some agencies have services starting at $10k, $25k, and even upwards of $50k to $100k+ per month.

Don’t just blindly enter a long-term contract agreement. Start with one or two services to build some trust and establish a relationship with an agency.

Digital marketing is an ongoing process. It’s important to find an agency that you can work with for the long-term at an affordable rate.

Conclusion

There are thousands of digital marketing agencies in the world today. But these are the top ten options that I’d recommend right now:

• WebFX — Best overall digital marketing agency.
• 97th Floor — Best digital marketing agency for large businesses and enterprises.
• Rise Interactive — Best digital marketing firm for marketplace advertising and listings.
• DigitalMarketing.com — Full-service digital marketing agency providing technology to simulate results for campaign optimization.
• Ignite Visibility — Best digital marketing agency for small to mid-sized businesses.
• WebiMax — Full-service digital marketing agency specializing in reputation management.
• Mad Fish Digital — Best digital marketing agency for nonprofits and sustainable businesses.
• Split Reef — Best agency for mobile app marketing and law firm marketing.
• Max Audience — Best digital marketing agency for CRM marketing and automation.
• Location3 — Best digital marketing agency for franchises and multi-location companies.

All of the choices on this list are full-service digital marketing firms. But they each have unique standouts and services that appeal to different business types and marketing objectives.

Source: quicksprout

Best Digital Marketing Agencies