Disruptive change, from digitalization to dramatic shifts in consumer behavior, is happening across industries at breakneck speed. So how can leaders get their companies to change course before their businesses are on a “burning platform” and running out of strategic options?
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The key is to act before compelling data is widely available, a challenge that is complicated by the lack of information in periods of uncertainty. A simple conceptual model – the information-action paradox”– can help companies map where they stand when it comes to their knowledge and their ability to act. By generating the right kind of private data, lowering the threshold of proof, companies can make confident strategic moves faster than the speed of disruption.
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Source: Innosight
Beating Disruption: A New Model for Jump-Starting Transformation