Avoiding the seven deadly sins of customer-experience transformations
Efforts to improve the customer experience can deliver tremendous value, but temptations that can undo good intentions lurk in any change program. Resist seven common missteps.
Efforts to improve the customer experience can deliver tremendous value, but temptations that can undo good intentions lurk in any change program. Resist seven common missteps.
Source: McKinsey

Avoiding the seven deadly sins of customer-experience transformations