If You Want Culture Change, Create New Stories

Many leaders realize they need to change their organization’s culture to save the business. But employees usually resist change and stick to past norms. Jay Barney, professor at the University of Utah’s Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread stories. Read more about If You Want Culture Change, Create New Stories[…]

The McKinsey Crossword: Embracing the “And” | No. 144

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Embracing the “And” | No. 144[…]

15 Ecommerce Conversion Rate Optimization Wins to Test

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are … 15 Ecommerce Conversion Rate Optimization Wins to Test Read More » The post 15 Ecommerce Conversion Rate Optimization Wins to Test appeared first on . Source: quicksprout 15 Ecommerce Conversion Rate Read more about 15 Ecommerce Conversion Rate Optimization Wins to Test[…]

The Simple Guide to Moving Your WordPress Site to a New Domain

We’re SEOs and marketers, right? Although we might know a bit of the technical stuff, that’s really more for developers. But … The Simple Guide to Moving Your WordPress Site to a New Domain Read More » The post The Simple Guide to Moving Your WordPress Site to a New Domain appeared first on . Read more about The Simple Guide to Moving Your WordPress Site to a New Domain[…]

How to Start a Digital Marketing Business in 5 Simple Steps

Have you ever thought about why you purchase products or services from certain brands or companies?  The brand or company … How to Start a Digital Marketing Business in 5 Simple Steps Read More » The post How to Start a Digital Marketing Business in 5 Simple Steps appeared first on . Source: Read more about How to Start a Digital Marketing Business in 5 Simple Steps[…]