How Twitter Applied the “Jobs to Be Done” Approach to Strategy

At the outset of a conference call with securities analysts in July to discuss Twitter’s second-quarter earnings, CEO Jack Dorsey laid out his company’s strategy: “We intend to build an ecosystem of connected features and services focused on serving three core jobs: news, which is what’s happening; discussion, conversation; and helping people get paid,” he said. Read more about How Twitter Applied the “Jobs to Be Done” Approach to Strategy[…]

Webgility Review

Webgility is an ecommerce accounting software that helps businesses provide an optimal shopping experience to customers.  It automates their accounting, inventory, and product shipping, regardless of whether they work independently or use the services of accounting experts. Webgility Is one of the very few powerful, user-friendly, and flexible platforms that can automatically sync all Read more about Webgility Review[…]

The Beginner’s Guide to Business Startup Costs

Deciding to start your own business is exciting. But it can be a bit overwhelming for new entrepreneurs, especially if you’re unfamiliar with startup costs.  Running out of cash is one of the top reasons why startups fail. That’s why it’s so crucial to understand your startup costs from the beginning—allowing you to budget Read more about The Beginner’s Guide to Business Startup Costs[…]

How to Start an LLC in Illinois

The Prairie State is an excellent place to start an LLC.  Illinois has major cities like Chicago, industrial areas, natural resources, land for agricultural productivity, and seemingly endless opportunities. The LLC entity structure is a popular choice for new businesses in Illinois.  But if you’re a first-time entrepreneur and you’ve never formed a new Read more about How to Start an LLC in Illinois[…]

First He Saved Unilever. Now He Wants to Save Capitalism.

Paul Polman, former CEO of Unilever, led a dazzling career in consumer goods, from Procter & Gamble to Nestlé to the British multinational. His experience fending off a hostile takeover bid taught him that the doctrine of shareholder capitalism is wrong. He believes there’s a better way of doing business, one that embraces all Read more about First He Saved Unilever. Now He Wants to Save Capitalism.[…]