How Twitter Applied the “Jobs to Be Done” Approach to Strategy
At the outset of a conference call with securities analysts in July to discuss Twitter’s second-quarter earnings, CEO Jack Dorsey laid out his company’s strategy: “We intend to build an ecosystem of connected features and services focused on serving three core jobs: news, which is what’s happening; discussion, conversation; and helping people get paid,” he said. Read more about How Twitter Applied the “Jobs to Be Done” Approach to Strategy[…]