The population of the world is nearly 7.8 billion people. And, according to a recent study, over a quarter of them are shopping online–26%! There is no denying that online shopping is a significant part of our modern-day lives, especially when it comes to companies such as Amazon and Alibaba. Yet, there is something Read more about The Beginner’s Guide to Business Locations[…]
A business name doesn’t just differentiate you from the competition. It also sets the tone for your business and is central to creating a successful brand. So, what do you do if you can’t come with a good business name? What if it’s already taken? How do you know it’s a good name for Read more about The Beginner’s Guide to Business Names[…]
Finding the perfect candidate can be intimidating. Your job opening could have hundreds of potential candidates, and you need a way to narrow them down to a list of the best. Job posting sites solve this problem by accessing, attracting, and managing candidates during the recruitment process. There are countless job posting sites for Read more about Best Job Posting Sites for Employers[…]
Branding is vital for businesses. It’s what sets you apart from your competitors and puts you at the forefront of potential customers’ minds. Therefore, you should protect your brand with a trademark. But if you’re a newbie to this kind of thing, then you probably don’t know what kind of protection you need or Read more about The Beginner’s Guide to Trademarks[…]
In this opinion piece, Scott Snyder offers six rules to guide established companies to become disruptors in the health care industry. Source: Knowledge @ Wharton Disrupting Health Care from the Inside: How Incumbents Can Lead Change
Think you’ve come up with the next best idea? That’s great! We are guessing you’re reading this because you think that idea has some serious potential to make money and you want to patent it before someone else can claim the idea as their own. Well, we have some good news and some bad Read more about How to Patent an Idea[…]
Emily Esfahani Smith, author of “The Power of Meaning,” has long studied how people find fulfillment. As the ongoing pandemic causes many of us to rethink how and why we do our jobs, she offers advice on how to find more enjoyment and engagement, avoid burnout, reset ambitions, and, if necessary, change paths. One Read more about Rethinking Our Relationship with Work[…]
Higher government debt will crowd out private capital and erode productivity, leaving GDP unchanged, a Penn Wharton Budget Model analysis shows. Source: Knowledge @ Wharton How the Trillion Infrastructure Bill Would Impact the Economy
There are many great reasons to get into the clothing business. The apparel market is lucrative, and there is high potential to win financial independence. A clothing business can also be a great avenue to indulge your creativity and build a brand. But the route you should take when starting your clothing business isn’t Read more about How to Start a Clothing Business[…]
Wharton’s Olivia S. Mitchell explains the reasons behind the federal government’s call to re-examine its pension investments in light of climate change. Source: Knowledge @ Wharton Should the Federal Government ‘Green’ Its Pension Plan?