Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh Read more about What We Still Need to Learn about AI in Marketing — and Beyond[…]
Choosing to start an LLC means you have a critical decision to make: deciding the management structure. Member-managed LLCs give owners collective control over company decisions. On the other hand, manager-managed LLCs hand over the management authority of a professional manager or one or more elected members. This guide will outline the basics of Read more about The Beginner’s Guide to Members Vs. Managers in an LLC[…]
From Nike to Coca-Cola to De Beers, renowned brands have equally recognizable catchphrases. And you would be right to assume that these slogans are trademarked. The good news is that you don’t have to be a multinational company to trademark a phrase or slogan. Admittedly, the process can be time-consuming and bureaucratic. But it’s Read more about How to Trademark a Phrase[…]
Whether you’re starting a new business, launching a new product, updating your pricing, or rolling out a new service offering, market research helps take the guesswork out of your decisions. Without market research, you could end up wasting tons of money on an idea that the market hasn’t validated. By taking the time to Read more about How to Do Market Research[…]
According to a Zapier report, one in three Americans has a side hustle. But ideas for a second source of income aren’t always forthcoming. The vending machine business has offered many aspiring entrepreneurs an easy barrier to entry. This business is low maintenance, has few overhead costs, and is relatively easy to start and Read more about How to Start a Vending Machine Business[…]
If you’re ready to invest and start your own landscaping business, you’re in luck. The landscaping industry is a lucrative venture for those with an entrepreneurial spirit and a green thumb. Plus, there will always be thousands of lawns in your city waiting to be cared for, regardless of where you live, so you’re Read more about How to Start a Landscaping Business[…]
Starting a consulting business takes time, effort, and patience. But the rewards are worth it. You can work from home if you wish, choose your hours, and set your own prices. The flexibility is unmatched. Additionally, the consulting field has relatively few barriers to entry, especially if you have in-demand skills and expertise. Don’t Read more about How to Start a Consulting Business[…]
The catering industry attracts all kinds of entrepreneurs—people who love to cook, like throwing parties, are experienced event planners, or simply find it potentially lucrative. However, a catering business is still a tricky venture to run. There’s so much more you need to take care of than putting food on plates. You have to Read more about How to Start a Catering Business[…]
Approximately 2 billion T-shirts are sold globally every year. Yes, billion. Keeping this massive demand in mind, it makes sense that many e-commerce entrepreneurs want to start a T-shirt business. T-shirts are cheap to source, easy to customize, and have universal appeal. And starting the business requires little investment and basic technical skills. Don’t Read more about How to Start a T-Shirt Business[…]
We live in a time where visuals seem more important than ever. People really need to see things to believe them, so photos are of great importance. Whether you’re looking to be a travel photographer, a fashion photographer, an event photographer, or any other type of photographer, you must understand the business side of Read more about How to Start a Photography Business[…]