One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come Read more about Beginners Guide to Landing Page Optimization[…]

There’s nothing more frustrating than training a promising new employee only to have him or her leave three months later. Or worse, to guide and mentor an employee for a year or three, only to have them jump to a competitor. With effective employee retention practices, you can develop your employees’ skills and build Read more about The Beginners Guide to Employee Retention[…]

How do you figure out whether weekly, bi-weekly, semi-weekly—or even a combination of the three—would be the most optimal pay period schedule for your business? Factors like employee preferences and labor laws are obvious considerations. But you also want a frequency that attracts and retains top performers and balances administrative costs with talent management Read more about The Beginners Guide to Pay Periods[…]

While remote work at one point was a rarity for companies, that has changed dramatically in recent history. Studies done by Stanford economist Nicholas Bloom show that, as of June 2020, 42% of the labor force in the United States is working from home full-time. Though those numbers have likely dropped a bit since Read more about The Beginners Guide to Remote Employees[…]

Office perks can liven up the workplace and have a big impact at a small expense. When you create yours, you should start by knowing what your employees want and how it reflects your workplace culture. Perks can help your employees enjoy their jobs even more. Here are the basics to offering them at Read more about The Beginners Guide to Office Perks[…]

There are approximately 100 billion decisions you have to make when starting a business. Okay, maybe that’s a small exaggeration—but you know how many critical choices demand your attention as a business owner. One of the earliest and most important decisions you’ll make is what type of business you want to create. I’m not Read more about Business Formation Study: How are Businesses in the US Structured?[…]

No matter the size of the company, one of the best ways to keep employees happy, loyal, and productive is through a great employee benefits package. If employees have to jump through a complex series of hoops to gain access to their benefits, or if the benefit records are inaccurate, it’s frustrating for both Read more about How to Set up Employee Benefits[…]

Employee bonus plans are a great way to motivate your employees to improve or maintain their performance at work in order to reach new company goals. But constructing an employee bonus plan that is fair and motivating can be tricky. Organizations need to balance providing equal opportunities for all employees with understanding what is Read more about The Beginners Guide to Employee Bonus Plans[…]