Firms have an important role to play in the response to COVID-19, but they should leverage the unique ability of the nonprofit sector to serve hard-to-reach populations during disasters, writes Wharton’s Aline Gatignon in this opinion piece. Source: Knowledge @ Wharton Confronting COVID-19: Why Firms Need to Tap Nonprofit Partnerships
In 1863, U.S. President Abraham Lincoln wrote a scathing letter to his top Union general, who had squandered a chance to end the Civil War. Then Lincoln folded it up and tucked it away in his desk. He never sent it. Lincoln understood that the first action that comes to mind is often counter-productive. Read more about Real Leaders: Abraham Lincoln and the Power of Emotional Discipline[…]
Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics. But direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for Read more about Best Direct Mail Services[…]
{$inline_image} Everyone needs a lawyer at some point or another. This is especially true if you’re running a business or launching a startup. From setting up your business entity to settling disputes and reviewing contracts, getting assistance from a legal professional is a necessity. But not everyone has a lawyer on retainer. For those that Read more about Best Online Legal Services[…]
From diversified sourcing to inventory buffers, Wharton experts weigh various risk-mitigation strategies businesses could employ to prevent disruptions like those we have seen during the coronavirus pandemic. Source: Knowledge @ Wharton Coronavirus and Supply Chain Disruption: What Firms Can Learn
To help turn panic into proactive action, Steven Minsky, CEO of a risk management firm, lists a series of practical steps that all organizations should explore. Source: Knowledge @ Wharton Coping with Coronavirus: Five Strategies to Mitigate Business Risks
Jim McKelvey, entrepreneur and cofounder of Square, says that most companies that think of themselves as innovative are really just copycats. True innovation, he argues, is about fearlessly exploring novel solutions and dramatically expanding markets. Doing so also helps startups defend their innovations against industry giants, as Square did against Amazon. McKelvey is the Read more about Square’s Cofounder on Discovering — and Defending — Innovations[…]
In today’s digital era, an online reputation can make or break the success of a business. This statement holds true for aspiring startup owners and well-established businesses alike. Consumers and other businesses are searching online to learn more about your organization and brand before they consider buying or working with you. A positive brand Read more about Best Online Reputation Management Companies[…]
Will COVID-19 be as bad as last year’s flu? Will it be 10 times as bad? No one knows. But markets are behaving as if we are going to encounter the worst-case scenario, notes Eric K. Clemons in this opinion piece. Source: Knowledge @ Wharton Why are Markets Collapsing? How Bad Will COVID-19 Read more about Why are Markets Collapsing? How Bad Will COVID-19 Really Be?[…]
Managing your staff’s hours and shifts are both crucial to the success of your organization. The costs associated with scheduling issues can add up quickly. Without the right tools, you could have too many workers on the clock at once or worse—not enough to meet demands. Employee scheduling software makes everyone’s lives easier. It Read more about Best Employee Scheduling Software[…]