I love building and running email lists. Why? Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing. My Read more about Getting Started With Email Marketing – The Beginner’s Guide[…]

Private corporations will cheer the U.S. Treasury department’s move on lump-sum pension payments, but policy makers must weigh its impact on retirees and taxpayers. Source: Knowledge @ Wharton Lump-sum Pension Payments: Who Are the Winners and Losers?

Experts think Papa John’s is playing to win by hiring NBA legend and entrepreneur Shaquille O’Neal as its first African-American board member and brand ambassador. Source: Knowledge @ Wharton Can Shaq Save the Papa John’s Brand?

Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Read more about 676: The Right Way to Get Your First 1,000 Customers[…]

Paying people more to do a physically dangerous job doesn’t absolve companies of the ethical question of whether it is permissible to expose employees to risk, a new Wharton paper argues. Source: Knowledge @ Wharton It’s a Dangerous Job – but Does Someone Have to Do It?

California’s lack of affordable housing has reached a breaking point in cities like San Francisco. Experts from Wharton and the University of San Francisco discuss why the problem extends beyond the state. Source: Knowledge @ Wharton Can California Solve Its Affordable Housing Crisis?