The importance of Quality Score can’t be overstated. If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI. However, optimizing your keywords, ads and landing pages for Quality Score isn’t easy or straightforward. I’ll go over each element that plays into Read more about How to Optimize Your Google AdWords Quality Score[…]
Want to make bulk edits to your Google Ads campaign? Do you have multiple people working on a single campaign? Or do you just want to tweak your ads and keywords while you’re offline on a flight? Then the AdWords editor is the answer you’ve been looking for. I’ll show you how to use Read more about How to Manage Your Campaigns Using the Google Ads Editor[…]
Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use to split test their ads, Read more about How To A/B Test Ads In Google Ads[…]
Looking for an easy and effective way to increase your ad’s visibility and CTR? Look no further than Ad Extensions! Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social media stats within your Google Ads campaign. I’m going to show you how you Read more about How to Use Google Ads Extensions[…]
A new book from Nina Khrushcheva (Nikita Krushev’s great granddaughter) and Jeffrey Tayler takes readers on an eye-opening tour of Russia under President Vladimir Putin. Source: Knowledge @ Wharton Searching for the Soul of Russia Under Putin
A faulty business model, rising oil prices and competitive pressure all contributed to the demise of Iceland’s WOW Air, according to experts. Source: Knowledge @ Wharton WOW Bows Out: Lessons from the Downfall of a Budget Airline
The Louvre Abu Dhabi wants to become a global platform that brings together people from various age groups and walks of life, says Saif Saeed Ghobash, Abu Dhabi’s undersecretary at the department of culture and tourism. Source: Knowledge @ Wharton Why Museums Must Have a ‘Cool’ Quotient
In her new book, inclusive design expert Kat Holmes explains why the most effective business models and products are the ones that benefit the greatest variety of people. Source: Knowledge @ Wharton Design for All: Why Inclusion Matters in Business
Capitalism has lost its way, argues economist Paul Collier in his new book, The Future of Capitalism. A review by Peter Vanham from the World Economic Forum looks at possible solutions. Source: Knowledge @ Wharton Does Capitalism Need a Big Fix?
Thanks to Ecommerce platforms like Shopify, BigCommerce and Wix, creating an online store has never been easier. Even with a full staff of developers and designers, we still use Shopify for our Ecommerce websites. The downside here is that the barrier to entry is low, which creates more competition. It might be easier than Read more about Ecommerce Beginners Guide[…]