Entrepreneur, investor, and podcast host Azeem Azhar looks at some of the biggest issues at the intersection of technology and society, with a focus this season on artificial intelligence. In this episode, he speaks with University of Bath professor Joanna Bryson on the kind of professional and ethical standards that need to be put Read more about HBR Presents: Exponential View[…]
Cryptocurrencies will one day be used everywhere, predicts Litecoin creator Charlie Lee. Source: Knowledge @ Wharton Banking on the Future of Cryptocurrencies
Across the country, baby boomers who own large suburban homes are looking to downsize but are finding it hard to attract younger buyers. However, shifts in mortgage rates and other factors could soon change that. Source: Knowledge @ Wharton Whither the McMansion? Why Millennials Aren’t Buying
Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they Read more about How to Build Quality Links From Resource Pages[…]
There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your Read more about How to Avoid Friction Points for Your Customers[…]
With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch. I’ll also go over how you can promote your blog within Tumblr without Read more about How to Use Tumblr To Drive Traffic and Land New Customers[…]
Former FCC Chairman Tom Wheeler’s new book puts the digital revolution into historical context, placing it along a timeline of other disruptive transformations. Source: Knowledge @ Wharton Don’t Panic: The Digital Revolution Isn’t as Unusual as You Think
Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Read more about The Psychology Of Color[…]
{$inline_image} If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something Read more about The Psychology Of Pricing[…]
Toyota announced it will offer other automakers free licenses to its patents on vehicle electrification, especially hybrid vehicles. Is it a smart move? Source: Knowledge @ Wharton Why Toyota Is Betting on Hybrid Technology