Copywriting

Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my Read more about Copywriting[…]

675: Why U.S. Working Moms Are So Stressed – And What To Do About It

Caitlyn Collins, a sociologist at Washington University in St. Louis, conducted interviews with mothers in four countries — the United States, Italy, Germany, and Sweden — who have jobs outside the home to better understand the pressures they felt. She found that American moms were by far the most stressed, primarily because of the Read more about 675: Why U.S. Working Moms Are So Stressed – And What To Do About It[…]