Marketing and branding principles are at work in the stalemate in Washington over the border wall, writes Wharton marketing professor Americus Reed II in this opinion piece. Source: Knowledge @ Wharton Hitting a Wall: How Marketing Helps Explain the Washington Stalemate
A website without images will look plain, boring, and borderline unprofessional. Think about it for a moment: When was the last time you visited a website that didn’t have any photos? If you actually encountered this rarity, you probably left the site fairly quickly for fear of spam, phishing, or malware. Simply put, barren sites Read more about 9 Places to Get Website Images (Paid and Free)[…]
New Wharton research aims to improve predictions about gig economy labor supply and to shed light on more effective financial incentives. Source: Knowledge @ Wharton What Motivates Workers in the Gig Economy?
The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane in this opinion piece. Source: Knowledge @ Wharton Cracking the Code on Brand Growth
The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in for a moment. You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you. As a marketer, you need to create an advantage over Read more about How to Generate Ecommerce Sales with Product Buying Guides[…]
Mo Gawdat, founder of One Billion Happy and former Chief Business Officer at Google’s X, spent years working in technological innovation. At Google’s so-called “dream factory,” he learned how to operationalize moonshot ventures aiming to solve some of the world’s hardest problems. But then a personal tragedy — the loss of his son — Read more about 663: How One Google Engineer Turned Tragedy into a Moonshot[…]
Imagine you call a leadership team meeting to gauge how important the team feels digital transformation is to the company. Would anyone dare say it is not a strategic imperative, even if they privately thought it wasn’t? The meeting ends with seemingly clear agreement that digital transformation is mission critical. But what happens after the meeting, Read more about A Simple Way to Get Your Leadership Team Aligned on Strategy[…]
Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones. Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate Read more about How to Start Using Instagram to Grow Your Small Business[…]